Table of Contents
Please see below a list of the required image sizes and formats for the most popular marketplaces.
Google Shopping Feed Image Requirements #
Use a solid white or transparent background. These background colors ensure that your image works with a variety of design elements.
Frame your product in the image space so that it takes up no less than 75%, but not more than 90%, of the full image.
Meet these image size requirements:
- Non-apparel images: at least 100 x 100 pixels
- Apparel images: at least 250 x 250 pixels
- No image larger than 64 megapixels
- No image file larger than 16M
The higher the image resolution the better. We suggest using images 800×800 pixels or larger.
Amazon #
- File format should be JPEG/JPG, PNG, TIFF or GIF (JPG preferred).
- Color should be RGB or CMYK (RGB is preferred because CMYK color sometimes shows color tonal variations when displayed on our website).
- Resolution should be at least 72 dpi.
- Images should be 1,600 pixels or larger on the longest side. This minimum size requirement enables the zoom function on the website. Zoom has been proven to enhance sales.
- Files cannot exceed 10,000 pixels on the longest side.
Ebay #
- The minimum size for images on eBay is 500×500 pixels;
- The best size for eBay product photos is 800-1600 pixels on one side. This allows users to use the zoom in function to see product details.
- The maximum image size is 9,000 x 9,000 pixels;
- The maximum file size is 12MB;
- Don’t scale up thumbnail images to the required size as they will look pixelated and distorted;
- Images must be in one of the following formats: PNG, JPEG, TIFF, BMP, or GIF;
- If the photo is a JPEG, it should be 90 or higher on the JPEG quality scale;
Joom #
- Minimum resolution is 550 х 550;
- The image size is not bigger than 10M;
- Images must be square. Rectangular images are acceptable, but their proportion must be between 1:1 and 3:4;
- Image format must be png, jpg or jpeg;
- Images must be of good quality;
- Images of the main product must be of a frontal shot;
- Images must be provided for all variations whenever a product comes in multiple variations.
Alibaba #
- The file size of the image cannot exceed 4 MB.
- Image Search supports the following image formats: PNG, JPG, JPEG, BMP, GIF, WEBP, TIFF, and PPM.
- The transmission time-out period cannot exceed 5 seconds.
- For product, and generic image searches, the length and the width of the image must range from 100 pixels to 4,096 pixels.
- The image cannot contain rotation information.
Etsy #
The images for Etsy listings should be at least 1000 pixels wide. The recommended size for listing images is 2000px for the shortest side of the image, and a resolution of 72PPI to enable the zoom function.
Poshmark #
Poshmark uses square photos 1:1. We recommend using 1080x1080px or bigger.
Depop #
Depop requires product photos to be square at a 1:1 ratio. We recommend using 1080x1080px or bigger. Their suggestions for the first photo is:
- features the whole item – no borders or collages
- close-up sare for your remaining pics
- no image with mannequins or plastic hangers for the first pic
- for hoes, don’t include the shoebox in the first image
Mercari #
Mercari requires product photos to be square at a 1:1 ratio. We recommend using 1080x1080px or bigger.
Shopify #
- On Shopify, you can upload images of up to 4472 x 4472 pixels with a file size of up to 20 MB.
- Keep in mind that for zoom functionality to work your images have to be more than 800 x 800 pixels.
- The website maker typically recommends using 2048 x 2048 pixels for square product photos.
- Shopify recommends JPG, in particular, because it can deliver images with a relatively small size and good quality.
Mercado libre #
- To make your product stand out, we recommend that your photos have 1200 x 1200 px so that your buyers can zoom in.
- When listing, your images have at least 500 px on one of their sides.
Vinted #
Users say the 4:3 ratio is the best. A good size is 600 x 800 pixels but we would recommend bigger.
Shopee #
- Minimum 500×500 pixels in size.
- Minimum image resolution 72 dpi
- Do not distort product proportions
Lazada #
- Every product listing must have three images minimum, and eight maximum
- These images must be sized 500 x 500 (smallest), with the largest limit set at 2000 x 2000 resolution
- Your product images must have a white background, “contain 80% of the canvas,” and not be deemed obscene
- The featured product must be unwrapped and be the clear focus in the photos
- No watermarks or graphics
Facebook marketplace #
- Facebook Marketplace image size: At least 1080 x 1080 pixels, but it’s best to use the highest Facebook Marketplace photo size that meets the ratio requirements since there is no maximum resolution.
- Recommended Facebook ad aspect ratio: 1:1. However, ratios from 16:9 to 9:16 are supported.
- Recommended image file types: JPG or PNG.
- Maximum file size: 30 MB
OLX #
- You can upload up to 8 photos with the maximum size of 5 MB/photo.
- Accepted formats are .jpg, .gif, .png
- We recommend using 1080x1080px or bigger.
Zalando #
- Aspect ratio width x height: 1:1.44
- Minimum size: 762×1100 pixels
- Best practice size: 1800×2600 pixels
- Upright format
- Image type: JPG/PNG
- Color mode: sRGB
- Recommended background for model views, color code: R241 G241 B241
- White background for packshots, use color code: R255 G255 B255
Flipkart #
- Clear background image
- Minimum size: 1100×1100
